Living the Internet Dream
6 months ago I wrote a post on my business partner Ray Johnson’s blog.
www.ray-johnson.co.uk/internet-marketing/whats-happened-to-ray-johnson
If you weren’t aware of this please read it first, and then come back here.
I wrote that blog post in good faith assuming everything in it to be true. Unfortunately it transpires that virtually nothing in there was correct. My apologies. The information in that blog post came from Ray Johnson.
I’m going to go out on a limb here. When we first get into Internet Marketing we are bombarded with all sorts of info and catchphrases telling us all this stuff we need to succeed:
We are told we need to learn how to create web sites, learn keyword research, graphic design, write articles, learn copywriting, write ebooks, write reports, create videos, use autoresponders, learn affiliate marketing, find JV partners, learn SEO etc. Plus a whole lot more stuff I can’t be bothered to even think about now. No wonder most people are failing to make money online – we are suffering from a chain reaction of information overload.
It’s all crap. I’ve come to the conclusion you only need to learn one skill, and one skill only, to start making money online….
Continue reading “The Only Skill You Need To Succeed Online”
There’s a lot of doom and gloom out there in the internet marketing world at the moment. Google Panda and Penguin SEO updates, the “death” of article marketing, Adsense accounts being closed, Youtube videos taken down, IM products virtually impossible to get approved at Clickbank etc, etc. However it seems I may have accidentally stumbled upon a niche over at eBay where people are making money faster than they can spend it…
Continue reading “It Must Be Easy Making Money On eBay These Days”
Well, it finally happened. Never thought I’d be dumb enough to fall for it, but I clicked on a spoof email today. Grrrrr. In mitigation I’ll say the email I got looks identical to a genuine message from an eBay seller, sent via eBay messages. Now, I’m assuming it’s not just me who’s been targeted here so you might be next. If you’re not currently trading on eBay and if you have no intentions of ever doing so you can afford to ignore this post. On the other hand, if you have an eBay account then read through this.
During the last couple of weeks many of you have been receiving an avalanche of emails from me, often 2 a day. I have literally just found out about this in the last couple of hours, and I can only apologise. Let me explain what has happened.
One of the most profitable ways of making money online is by selling information products – “how to” guides. They don’t have to be about “making money online” as many people seem to think. Other great niches include hobbies, relationships and pets – what they have in common is that people are searching for information on those niches with their credit cards in their hand. Over the last few years it has become common place for ebooks to be sold on those products – delivered via digital download. However it’s a competitive market place and you’ll be sharing it with a lot of other people, all selling the same product.
What if I told you there was a better way – one where you could take the same “tired old ebook” and with a little bit of work create something that’s virtually unique to you AND command a higher asking price? Instead of selling an ebook for $9.97 you could sell the same thing but in a different format for twice, three times even 10 times as much. That’s the beauty of physical products……
Continue reading “5 Things You Need To Convert Digital Products Into Physical Products”
When I first learned about the information marketing business, I bought every product I could find on the subject, attended all the seminars I could afford and spent a LOT of money (FIVE figures!). Of course I could see the huge potential of it, and obviously there are many people making a good living from it. Those who jump from one “latest must-have product” to the next generally have a few reasons why they aren’t yet successful – the missing pieces of the jigsaw. They understand some aspects of information marketing but not others. For me there were 2 major stumbling blocks
I solved the first by creating my own web site (Bestmultimediaguides) and the second I figured out a system that I haven’t seen anyone else using……one day when I get around to it I’ll write a full ebook and record videos for this system as well as charging a lot of money for it, but until I get the time to do this….here it is for free
Continue reading “How to Write Sales Copy in less than 30 Minutes”
Every month I spend a few hundred dollars buying up high quality Resell Rights products and add them to my site, Bestmultimediaguides. In previous posts I have written about the need to be very careful about knowing exactly what you are buying. Recently I came across a particular package retailing at $97, there were about 30 products and the source is a well-known and reasonably respected one. The products I was particularly interested in all had the words “with Private Label Rights” included underneath each graphic. Here’s what happened next….
Continue reading “Resell Rights Licenses – This Is Why You Need To Be Careful”
It’s a problem a lot of us grapple with – looking for perfection. We feel we can’t launch a product because we’re not happy with the graphics, or the ebook we have put together is too long or too short. The web site doesn’t look right. We don’t want to start promoting our site because the autoresponders for the optin haven’t been written, or we don’t yet have a product to sell. Or the economy isn’t looking so good, let’s wait until things pick up. Does that sound familiar?
Continue reading “If You Wait For The Perfect Time You’ll Never Start”
When you are new to internet marketing, the choices of how to make money online are pretty overwhelming. Unless you already have an existing offline business that you are able to adapt to also marketing yourself on the internet, it certainly isn’t easy. The choices of how to go about it are huge. Do a search for “make money online” and you will find a multitude of different “money making systems” from affiliate marketing to blogging to niche marketing to adsense to video to….. well you get the picture. So where is the best place for you as a novice, with no prior technical or marketing skills to begin?
Continue reading “Where Is The Best Place To Start Earning Money Online?”
I’d like to continue the current theme about the importance of communication skills in your emails to customers. Today I want to write briefly about the use of “signatures” in your emails. Signatures are simply a block of text that is automatically added to the bottom of every email you send out. Obviously they are great for marketing purposes, and the beauty of these signatures is that you can very easily automate them. Let’s take a closer look….
Continue reading “Email Signatures – Vital For Your Marketing”
Welcome to the third part of the Essential Communication Skills series. I’ve received a few emails from people saying “well, isn’t all of this a bit basic?”. It’s interesting, 10 years ago, even 5 years ago there is no way I would have written these tips. To most people this was basic common sense – use correct spelling in your correspondence with customers, reply to queries quickly, etc. However you would be surprised how very few people actually apply this kind of stuff. Believe it or not, I have actually had more emails from marketers thanking me for this…
Continue reading “Essential Communication Skills – A Working Template”
Today in the second part of “Essential Communication Skills” I’m going to try and impress upon you how important it is to deal with any customer requests – quickly and efficiently. Yesterday I wrote about getting the basics right – making sure that the image you present of yourself is the right one. It’s very easy to become sloppy and not care about things such as grammar, spelling and punctuation, especially when your customers or potential customers don’t worry about these things. However it is vital that you present a professional image, all the more so when a lot of your competitors don’t. Here’s why speed in dealing with customers is also critical….
Continue reading “Essential Communication Skills – Deal With Requests Quickly”
We’re in the business of marketing information over the internet – that’s you, me and everyone else reading this post. None of us have retail premises where we are able to meet our customers face to face and do our business. We all rely on the electronic media – our web sites, eBay sales pages, articles, Twitter comments etc. If our customers, or potential customers, get in touch with us it is again via electronic media – email, Skype and other Live Chat applications, blog comments etc. It truly amazes me how many people are getting this completely wrong and they are going out of their way to drive customers away!
Continue reading “Essential Communication Skills – Don’t Make These Basic Errors”
Many resale rights marketers make the mistake of ignoring ebooks where they cannot edit the content; they will only use Private Label Rights products and not Master Resale Rights ebooks. Following on from previous posts about how to get more out of MRR, in this one we’re going to take a look at how easily you can turn one of these into your very own, unique content. All in less than a few hours. I am truly amazed at how little information there is about this very simple trick.
Continue reading “How To Turn Restricted Resale Rights Ebooks Into Your Own Product”
Obviously if you’re going to use Resale Rights products to market yourself then if you can find a suitable one with full Private Label Rights, that is the best option. However, as discussed in the post previous to this, there are many reasons why that is not always possible. In fact to go a stage further, there are in fact several good grounds for stating that often non-PLR products (or MRR – Master Resell Rights) can be better than PLR.
Continue reading “This Is Why You Don’t Need Private Label Rights To Be Different”
As you know, there are 2 main types of Resale Rights product – MRR (Master Resale Rights) and PLR (Private Label Rights). The main difference between these two is that whilst PLR products will come with source files allowing you to edit the ebook, MRR products do not. You will simply receive the PDF “as it comes”, with the author’s original content. If there are affiliate links inside, you can’t change them. So why would you ever resell MRR ebooks when you can use PLR instead?
Continue reading “4 Reasons Why You Don’t Always Need Private Label Rights Products”
This is going to be a controversial post but it’s something I feel very strongly about. No doubt a lot of very experienced marketers are going to disagree with me. That’s fine. On the one hand we have PDF ebooks compiled using the industry standard Acrobat Reader, a product that has been around for 15 years, developed by a very respectable company – Adobe. And on the other hand we have the dreaded “Ebook Applications” or “Executable Ebooks”. Grrrrrrrr.
Continue reading “5 Reasons Why I Hate Executable Ebooks And Why You Should Too”
Many marketers, especially “newbies” don’t check the terms and conditions of their resale rights license carefully enough. In all the excitement at having some products to sell it is all too easy for them to overlook whether a particular product really can be sold where they think it can. While many products come with a “do whatever you want with it” type of license, many do not. There are restrictions. If you want to save yourself a lot of potential trouble you MUST check what those restrictions might be….
Continue reading “Resale Rights Warning – Check The Restrictions”
When you buy your Resale Rights product, whether it is MRR or PLR, it is important to check exactly what those rights are. Effectively there is no such thing as “standard” resale rights as some have claimed. Yes, sometimes the distributor of a “Resale Rights bundle” will include their own “standard license” but that may vary from someone else’s. Resale Rights licenses can appear in different formats, can be found in different parts of your package and may have different terms and conditions applied to them. Let’s take a closer look….. Continue reading “Resale Rights Licenses – Where You Can Find Them”