One of the most profitable ways of making money online is by selling information products – “how to” guides. They don’t have to be about “making money online” as many people seem to think. Other great niches include hobbies, relationships and pets – what they have in common is that people are searching for information on those niches with their credit cards in their hand. Over the last few years it has become common place for ebooks to be sold on those products – delivered via digital download. However it’s a competitive market place and you’ll be sharing it with a lot of other people, all selling the same product.

What if I told you there was a better way – one where you could take the same “tired old ebook” and with a little bit of work create something that’s virtually unique to you AND command a higher asking price? Instead of selling an ebook for $9.97 you could sell the same thing but in a different format for twice, three times even 10 times as much. That’s the beauty of physical products……

By saying “physical product”, all we mean is that instead of your customer clicking a link to download their ebook onto their computer, they receive a package through the post – with their ebook on a CD-ROM. OK so how do we go about doing this?

Many of us have Gigabytes of Resell Rights stuff sitting on our hard drives doing nothing except collecting “virtual dust”. That’s how I got started making money online – I decided to do something with all this “useless” stuff. To create a physical product from a digital one you need the following things

1. Blank CD-ROMs
2. CD Labels
3. CD Jewel Case or DVD Case
4. Inserts (covers) for your CD or DVD case
5. Software to create graphics for your labels

That’s it! That’s all you need. I sell physical info products on eBay

stores.ebay.co.uk/bestmultimediaguides

All it takes me is about a minute to produce each product; in fact it actually takes a little longer to print off the address label than to create the product!

Now, if you don’t want to do that there are even fulfillment houses that will do the work for you. The best known one is

www.kunaki.com

You send them the files for your digital product, i.e. graphics, PDFs etc and they will burn your product to CD-ROM, put it inside a DVD case and despatch it to your customer. You don’t handle the product, you don’t have to put it in an envelope and you don’t have to take it to the post office. The cost to you – a mere $1.75 plus shipping.

So those are your 2 choices – create the CD-ROM yourself or use Kunaki. I actually don’t use Kunaki, I prefer to be in control of the process myself rather than rely on somebody else. If errors happen then your customer won’t be blaming Kunaki, but YOU!

Another issue for me is that Kunaki are in the United States, whereas most of my customers are in the United Kingdom and mainland Europe. Shipping from the USA to the UK is notoriously slow – I’m currently waiting for a movie DVD (Mousehunt if you must know ) I ordered from a company in Chicago 3 weeks ago. When chasing it up I was told “25 to 30 days shipping time is normal”.

However, if most of your customers are in the United States, and you’re selling high ticket items and can factor in the higher shipping costs, then it is certainly worth considering Kunaki. If you want to read more about doing the process yourself I’ve actually put together a video course and an ebook on how I run my eBay business doing exactly what I’ve described here.

www.easyauctioncashsystem.com/

I’ll be writing more about how you can get started converting those Resell Rights products taking up space on your hard drive into cash generating physical products….stay tuned!