Outsourcing is an essential part of any marketer’s business. It is approaching impossible to manage every single task yourself and be successful. That is a lesson I am slowly learning – in the beginning I tried to do every little thing myself, but frankly there aren’t enough hours in the day. However this cautionary tale shows that outsourcing is not something to be taken lightly, and here’s why you must choose your outsourced workers wisely….and keep a check on their activities.
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