I’d like to continue the current theme about the importance of communication skills in your emails to customers. Today I want to write briefly about the use of “signatures” in your emails. Signatures are simply a block of text that is automatically added to the bottom of every email you send out. Obviously they are great for marketing purposes, and the beauty of these signatures is that you can very easily automate them. Let’s take a closer look….

I must be honest here – I only started to use signatures in my emails about 3 months ago. It was one of these tasks I had always been meaning to do, but never got around to actually doing. Since I have included signatures. the response has been truly amazing. Emails have come back from customers “I didn’t you realise that was your site”, “I never knew you did that” etc. More importantly using email signatures has led to an increase in sales. I know that for a fact – I have sent emails to customers, they have clicked on one of my signature links and spent money with me.

Let’s just go back to the example template email from my previous post, which you can see here:

www.robert-black.com/essential-communication-skills-a-working-template

This is the template email again:

Hi Rick

Many thanks for your email.

1. Answer Question 1
2. Answer Question 2
3. Answer Question 3
4. Answer Question 4

I hope this answers your questions, please let me know if there is anything else I can help with

Best regards

Robert

So, our signature goes underneath. Obviously we would use this space to bring to our customer’s attention any other web sites, products or offers we may have, together with the relevant links. This is the actual signature that I use on the bottom of every email – feel free to adapt that to your own purposes:

==============================================

The online Resale Rights Warehouse – your best source for ebooks, software,

graphics, videos and much more. ALL complete with RESALE RIGHTS,

ALL complete with SALES COPY!

BRAND NEW – All products supplied in our UNIQUE “VirtualCD” format

with ready made interactive menu system – ideal for CD info

sellers, just copy and burn to CD! Visit

http://www.bestmultimediaguides.com

and claim a useful gift

==============================================

Turn your ebooks into cash with my unique free tips, strategies and warnings

for making easy money online with resale rights products – visit my blog

http://www.robert-black.com

and help yourself to my free gift

==============================================

Join the others who have simply COPIED my unique system that I personally

use 24 hours a day, 7 days a week to make money selling

digital products on eBay where 95% of the sellers have failed!

http://www.easyauctioncashsystem.com

If you currently don’t have any products then at least have links to affiliate products, and your blog. If you don’t have a blog yet – what are you doing?! Get one today!

How do you set up your signatures? Let’s have a look at the most common email program – Outlook. This is very simple to do:

1. Tools > Options
2. Click the “Mail Format” tab at the top
3. Click “Signatures” near the bottom
4. In the “Email Signature” tab click “New”
5. Enter your signature text in the block at the bottom
6. Click “Save”

That’s how easy it is! For web based email accounts such as Gmail, Hotmail there are options to do the same thing. So – add your marketing signature text to your emails TODAY, before you forget about it!