It’s not as straightforward as you might think to select your material. To briefly recap from yesterday’s post, these are some of the problems you are faced with when getting PLR/MRR products:

1. Quality – until you’ve downloaded the files you don’t know the quality. Even if the material is free you may not have wasted your money but you’ve certainly wasted your time. Are you getting a badly written 7 page “report” or a quality 80 page ebook? You don’t know
2. Format – is your ebook a PDF or an “executable ebook”?
3. Does it come with a sales page and graphics? I once bought a “bumper pack” of high quality PLR material – about 100 products for $77. This was heavily promoted by all the “big name” gurus. The products were certainly high quality but NOT ONE SINGLE ITEM came with a ready made sales page!!! There was NOTHING on the web site to indicate that – this was from a very well-known marketer. To add insult to injury there were no graphics either….
4. Does it REALLY have resale rights? Some gurus get carried away – in amongst the 180 ebooks you’ve downloaded there may be the odd one that actually has NO resale rights. It’s an honest mistake, but YOU will pay the price – it happened to me on eBay…
5. Are any other things included – articles, ecourses, keyword lists? This kind of information should be pretty important to have before you hand over your hard-earned dollars or pounds or euros…
6. Why pay for 250 MRR/PLR products when you only need 3 of them? It makes no sense

So what can you do? This issue got me thinking for a long time….the answer was actually staring me in the face. Why not take the successful concept of my eBay shop Bestmultimediaguides and expand that into a full blown web site?

Ladies and gentlemen, I present to you:

www.bestmultimediaguides.com

What makes this site different?

• EVERY PRODUCT comes with a SALES LETTER and a GRAPHIC at a MINIMUM
• Every element of the PLR/MRR product is INCLUDED – unlike other places I won’t hold anything back. If it comes complete with 100 articles – you get them too
• Every product neatly categorised – if you’re looking for ebooks on “healthy eating” you’ll find them all in one place – no need to wade through pages and pages of products in which you have no interest
• Only buy what you need
• Ridiculously low prices – yes this is an overused term, but check out the prices and tell me I’m wrong!
• Ebooks ONLY in PDF format – no “executable ebooks”

Am I done? No, I’m just getting warmed up. Now for the 3 “killer elements”….

- Unique Product Information Table

Instantly know if a product has Private Label Rights – if there is a red bold “PLR” in the Resale Rights box you know it has PLR! What else is included? Just check out the rest of the table – no more guesswork. Every ebook I list will tell you how many pages it has – unlike the “ready made ebook web sites” you find all over the internet with same content, I CHECK OUT every single product before listing. For every 1 product you see on the site I have rejected at least 5 due to poor quality….

- Product Location Service

It takes time to list everything on that site. What you see on there is AT MOST 5% of all my MRR/PLR material. In time it will all be there but….

until that happens, if you can’t find it on my site it’s almost certainly on my hard drive – send me an email and I will get it for you!

- CD Ready MRR/PLR Products with INTERACTIVE CD MENU (I’ve saved the BEST for last!)

The information market is moving from downloadable media to physical media. Customers are happy to pay YOU more money for a physical product on CD-ROM. Until now you when you bought a MRR/PLR product you downloaded a zip file and were left to put together your own CD Menu. No longer – I’ve done it all for you! Sneak preview here:

www.bestmultimediaguides.com/thank_you.php

So now you have no excuse to go ahead with your info product business, whether you are selling on CD or not!

One such person was Garry Short, as mentioned in a previous post. After exchanging a few emails we started chatting on Skype. We were both interested in creating and marketing our own information products and were bouncing different ideas off each other – this was back in August 2008.

In one of those chats we got talking about the coming recession and the “credit crunch”, how we both saw it coming, how it was going to catch a lot of people out who thought the good times were never going to end. Most people in the media and general population believed the then Chancellor Gordon Brown when he claimed to have “abolished boom and bust” in the economic cycle!

Laughable but……that was our product right there – how to survive the coming economic crisis. At the time the talk was of a “credit crunch”, i.e. the banks wouldn’t have money to lend to keep fuelling the so-called “boom”. Even if they did, the days of 125% mortgages and self-certified mortgages were drawing to a close. We kicked a few ideas around, and settled on a product title of “Crack The Credit Crunch”.

Garry’s background is in the stock markets, mine is in business, i.e. running my own business but I did work a few years in banking before that. So both of us were pretty clued up about this subject, but we both had a quality that our leaders in politics, economics and banking seemed to have forgotten – common sense.

Common sense tells you that if you’re earning £20,000 a year it’s not the best decision to buy a £50,000 Range Rover Sport. It should also tell you that if your own 95% mortgaged house has supposedly increased in value from £150,000 to £180,000 in the last 12 months this does not equate to cash in your pocket. If you sell your house, and it does indeed go for £180,000 AND you go and live under a canal bridge instead of buying another house, then yes this scenario DOES put cash in your pocket.

It is truly frightening the number of people who saw an apparent rise in the equity of their house, then went and borrowed even more and “bought” a nice foreign property. Here in Turkey the coastal resorts are full of such properties, they are now pretty much unsaleable. Anyone who HAS to sell their Turkish dream property in the next 3 years can count on a minimum loss of 50% – I’ve seen the figures and they don’t make pretty reading.

So, back to “Crack The Credit Crunch”. We had enough knowledge and material between ourselves to come up with a pretty good product. My collection of Resale Rights products on my hard drive was then approaching 5,000, including more than enough material about debt management, finances, saving money etc.

We took existing Private Label Rights products, and either rewrote them, combined 3 into 1 or wrote our own brand new product. Since we didn’t want to hand over £5,000 to a copywriter I wrote the sales letter myself. We put the actual web site together ourselves, set up the payment processor, etc. The only thing we outsourced was the graphics – fortunately Garry’s sister is a graphics designer.

This is the result:

Crack The Credit Crunch

(link opens in a new window)

Have a look and see what you think. Although I haven’t written this post to promote this product, I will say this – if you’re struggling with the effects of the credit crunch, if your finances are not the healthiest, buy that product. It’s a quality product and it does work. There’s nothing in there that I haven’t personally applied myself, and that hasn’t benefitted me.

As you can see it’s a 3 part “study course” – covering what we considered to be the most important elements in overcoming the credit crunch – making a budget, improving your credit score and using energy more efficiently to save money.

The whole thing took about 5 weeks from start to finish; I’m sure if we’d known every step needed we could have finished it in less than a fortnight. The copywriting took the longest to do, that was my first real go at writing sales copy. It was a task that I had been dreading but it was actually quite fun to do.

But that’s the beauty of resale rights/private label rights material – the possibilities are literally endless. Someone else could come up with the same idea, even use the same resale rights material we used (highly unlikely) and their product would end up totally different to ours!