This is going to be a controversial post but it’s something I feel very strongly about. No doubt a lot of very experienced marketers are going to disagree with me. That’s fine. On the one hand we have PDF ebooks compiled using the industry standard Acrobat Reader, a product that has been around for 15 years, developed by a very respectable company – Adobe. And on the other hand we have the dreaded “Ebook Applications” or “Executable Ebooks”. Grrrrrrrr.
Continue reading “5 Reasons Why I Hate Executable Ebooks And Why You Should Too”